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Benjamin Henry Day (April 10, 1810 – December 21, 1889〔Carey, Charles W. (American inventors, entrepreneurs & business visionaries ), p.89-90 (2002)(ISBN 0816045593)〕) was an American newspaper publisher best known for founding the ''New York Sun'', the first penny press newspaper in the United States, in 1833.〔Fellow, Anthony R. (American Media History ), p.86-88 (2nd ed. 2010) (ISBN 0495567752)〕 ==Background== Day was born in Springfield, Massachusetts on April 10, 1810 to Henry Day, a hatter, and Mary Ely.〔(22 December 1889). (A Pioneer In Journalism ), ''The New York Times'', Retrieved November 23, 2010〕 Day started his printing career in 1824, at the ''Springfield Republican''. Day's ''Sun'' was responsible for the story of Richard Adams Locke published in 1835 in which he wrote a story about life on the moon that was fictional, but was received by the general public as fact. The publicity of the article was widespread at that time and now is referred to as "The Great Moon Hoax". He is credited with stretching the truth that came to be known as Sensationalism. Day is also credited for importing to the United States the London Plan, a largely antiquated system today of newspaper distribution in which the paper carriers buy newspapers in bulk from the publisher and sell the papers to the reading public for a profit. Day sold the ''Sun'' to his brother-in-law Moses Yale Beach for $40,000 in 1838.〔 Afterwards he started the ''True Sun'' in 1840, which had but a brief run. In 1842, he created the ''Brother Jonathan,'' the first illustrated weekly in the U.S., which he ran for twenty years.〔(Prominent Families of New York ), p.162 (1897)〕 Day constantly quarreled with George Wisner over the publication of abolitionist articles. Day considered himself democratic to Wisner's extreme abolitionist standpoint. From ''The New Yorker'':〔Surowiecki, James. "The Financial Page: Patent Bending", The New Yorker. July 14 & 21, 2003. pg. 36〕
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